A price move tells you what happened. Market Context explains why it matters.
A horse shortening from 4/1 to 2/1 is easy to spot. The harder question is whether that support is unusual for this horse, trainer and market. The Market Context API brings historical evidence and live market context into your racecards, market movers and editorial products.
Give your audience more than a shortening price.
Market Context connects the live move to the historical behaviour behind it, so readers can judge the signal with more information.
How unusual is it?
Put today’s support or drift in context against relevant past market behaviour.
What happened before?
Show the outcomes of comparable moves and how this trainer’s market behaviour has performed historically.
What should readers watch?
Explain the strength and timing of the move and what further market activity may change the picture.
Make your market movers more useful.
Market Form® context is integrated into the market-movers experience, adding an explanation alongside the price movement.
See the live integrationCommercial terms depend on usage, distribution and integration requirements. Evaluation access is available for suitable partners.
Bring Market Context into your product.
Tell Daryl Carter about your racecards, market-movers page or editorial product. We can discuss a demonstration, evaluation access and commercial terms.
darylcarter58@gmail.com
Need a different racing data insight?
We can discuss other API capabilities for your product. Tell us what insight you need and we’ll explore what is available.
Contact us about other APIs →