Market Form® for commercial partners

A price move tells you what happened. Market Context explains why it matters.

A horse shortening from 4/1 to 2/1 is easy to spot. The harder question is whether that support is unusual for this horse, trainer and market. The Market Context API brings historical evidence and live market context into your racecards, market movers and editorial products.

100,000+ recordsHistorical betting intelligence
One focused APIMarket movement with context
Live integrationAs seen on IrishRacing.com Market Movers
Market Context API

Give your audience more than a shortening price.

Market Context connects the live move to the historical behaviour behind it, so readers can judge the signal with more information.

How unusual is it?

Put today’s support or drift in context against relevant past market behaviour.

What happened before?

Show the outcomes of comparable moves and how this trainer’s market behaviour has performed historically.

What should readers watch?

Explain the strength and timing of the move and what further market activity may change the picture.

In use & commercial access

Make your market movers more useful.

As seen on IrishRacing.com Market Movers

Market Form® context is integrated into the market-movers experience, adding an explanation alongside the price movement.

See the live integration
Market Context API
From £2,500

Commercial terms depend on usage, distribution and integration requirements. Evaluation access is available for suitable partners.

Commercial enquiries

Bring Market Context into your product.

Tell Daryl Carter about your racecards, market-movers page or editorial product. We can discuss a demonstration, evaluation access and commercial terms.

darylcarter58@gmail.com

Need a different racing data insight?

We can discuss other API capabilities for your product. Tell us what insight you need and we’ll explore what is available.

Contact us about other APIs →
Market Form® data for your platform

NOTICE. What OTHERS MISS.

Your site
8/13→EVS
What your site could add!
Market Form® context Unusual weakness: a 10.51pp drift. Only 1 of 12 previously recorded moves was a stronger drift than today’s. When drifting like this before, the horse failed to place in all three comparable races.
What to watch: A further drift to approximately 6/5 would enter the 15pp+ band, where the yard’s historical strike rate falls to 0%.
Your site
6/1→4/1
What your site could add!
Market Form® context Trainer support carries nearly twice the usual strike rate. Andrew Balding’s runners win 19.7% of the time overall. With comparable strong market support, that rises to 37.1%.
What to watch: Continued support would strengthen an already significant trainer signal.
Your site
5/1→7/2
What your site could add!
Market Form® context This horse has responded every time the money arrived. Beauzon has received comparable support three times before and won all three races.
What to watch: If the price holds or shortens again, today’s move continues to match its strongest historical pattern.
Your site
7/1→9/2
What your site could add!
Market Form® context Early support for this yard often continues. On the all-weather, 61% of James Owen runners backed by at least 6pp before 10am went on to shorten further before the off.
What to watch: Further shortening after 10am would confirm the yard’s established market pattern.
Your users already see the price move. Now show them what it means. Market Form® turns raw odds movement into immediate, evidence-led context for racecards, market-mover pages and editorial products.